February 12, 2024

L&K Coffee Co. Kona coffee false advertising $6.15M, class action settlement 2023: Is It a Scam? Find Out!

Did you receive a mail from Kona Coffee Co. about a class action? This review will help you partake in the class action settlement.

What Is L&K Coffee Co. Kona coffee false advertising $6.15M Class Action Settlement?

According to a class action lawsuit, L&K falsely advertises its coffee products as originating from the Kona District in Hawaii despite being farmed from other areas.

The Kona District on the Big Island of Hawaii grows some of the best quality coffee in the world due to its volcanic soil, elevation and humidity. Consumers are willing to pay a higher price for Kona coffee based on its reputation, plaintiffs explain. L&K allegedly takes advantage of this reputation by passing its ordinary coffee as higher quality Kona coffee.

Farmers say they have been injured by this false advertising. Counterfeit Kona coffee products allegedly drive down the price of genuine Kona coffee. In addition, counterfeit products allegedly bring down the reputation of Kona coffee when customers make judgments based on inferior products. The name of the case is Bruce Corker, et al. v. Costco Wholesale Corp., et al., Case No. 2:19-cv-00290-rsl, in the U.S. District Court for the Western District of Washington at Seattle.

What Is This Class Action All About?

L&K hasn’t admitted any wrongdoing but agreed to a $6.15 million class action settlement to resolve these allegations. Other coffee companies, such as Kroger and Costco agreed to similar settlements with coffee farmers.

Under the terms of the Kona coffee class action settlement, class members can collect a pro rata payment based on their reported sales volumes. Payments will also vary depending on the net settlement fund after the deduction of fees, expenses, awards and voluntary contributions to the Kona region.

In addition to providing cash payments, L&K agreed to make changes to its labeling to no longer indicate its coffee products originate from the Kona region.

Who Is Eligible?

The settlement benefits individuals who farmed Kona coffee in the Kona district and sold their Kona coffee between Feb. 27, 2015, and Oct. 4, 2022.

 How To Be Part of This Settlement

Class members who previously submitted a claim form with prior settlements do not need to resubmit their information. The deadline for exclusion and objection has passed. The settlement website is KonaCoffeesettlement.com.

What Is The Pay For This Settlement?

The pay for this settlement varies and the proof of purchase is the Tax name (farm or individual) and Tax ID (SSN/EIN), along with the in-production coffee acreage of the farm for each year from 2015 to 2021.

Conclusion

As you submit your claim to the settlement website KonaCoffeeSettlement.com, just like Alacrity Solution Group data breach class action settlement we have reviewed , you’re doing so under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. The final approval hearing for the Kona coffee class action settlement was held Feb. 16, 2023. 

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